DISCUSSION

The Most Original Issues of Vietnamese Small and Medium Enterprises

Problem#1

NO PEOPLE STRATEGY OVERALL

Problem#2

UNOFFICIAL COURSE HUMAN RESOURCES EXPERIENCE

Problem#3

CANNOT STORE BUDGET OVER RENTAL

Lack of experienced marketing experts

The enforcement team could not be recruited

Not enough cost for branding

No long-term and overall business plan

Always under pressure to sell right away to turn money around

#1 Market Research

#2 Business Analysis

#3 Describe your Marketing strategy

#4 Describe your Marketing strategy

#5 Build brand identity

#6 Packaging products

#7 Pricing for the product

#8 Build a customer service process

#9 Building an overall distribution and sales channel for businesses

#10 Building online and offline communication channels for businesses

#11 Sales promotion program

#12 New product introduction campaign

#13 Company brand promotion campaign

#14 Sales campaign

#15 Measuring and reporting the results of Marketing activities